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THE CINDERLANDS STORY

Cinderlands was founded in 2017 by two married couples – Jamie and Joanna Warden and Paul and Emily Schneider. Originally brewing beer out of a garage at our original location (3705 Butler Street, now Long Story Short), we’ve expanded to three physical locations. The largest of which, Cinderlands Warehouse, sits on the site of the old Spaghetti Warehouse at 26th and Smallman street in Pittsburgh’s Strip District. The Warehouse has become the epicenter of the Cinderlands ecosystem, and is where we produce almost all of our liquid. Follow along for some highlights below:

2014
An Idea

While living in Los Angeles, Jamie and Joanna begin work on a business plan for what would become Cinderlands Beer Company. Enamored with craft beer and, more specifically, craft beer culture, Jamie and Joanna immersed themselves in the world from a consumer perspective, learning all they can along the way. A native of Pittsburgh, Jamie knew there would be no finer place to open a brewery than his home town. In 2016, the Wardens packed their bags and headed East, working to build their dream brewery.

2017
The Wardens and The Schneiders Team Up

Paul and Emily, Chicago natives, had their sights set on the Pacific Northwest. It’s true; dreams of lambics, saisons and mountaintop picnics filled with esoteric cheese were dancing in their heads. Then, the Wardens happened. Originally introduced through family friends, Jamie called Paul to discuss the beer business and seek out any tips he might have for breaking in – thanking him and wishing him well on his adventures out west.

However, due to a shakeup in the early team configurations, the Wardens found themselves without a brewer just seven months from opening. That’s when Jamie remembered his buddy Paul and invited he and Emily to Pittsburgh.  After many drinks, jovial hangs and a missed return flight over an energetic weekend, Jamie and Joanna bid farewell to the Schneiders, and just asked them to think it over. Three days later, the Wardens received a fateful call that started with two words – “we’re in”, and Cinderlands was born.

Chef Joe Is Hired

Cinderlands’ first hire (and now partner) is Chef Joe Kiefer. Originally brought on to run the kitchen at 3705, Joe now oversees the entirety of the Cinderlands Beer Company food program.

Original Brewhouse Arrives on Butler

In August of 2017, the original brewhouse for Cinderlands Beer Company arrived. A 3.5bbl electric brewhouse was the mighty mouse that kept the Cinderlands kegs full until the Warehouse opened in 2019.

First Draft Poured at 3705
First Pours at Cinderlands

As we got everything ready for opening, Emily Schneider pours the first draft into our new glasses.

Cinderlands Beer Company Opens for Business
First Night at Cinderlands

With 4 beers on tap (including Test Piece, an IPA and Blazing Crude, a Milk Stout), Cinderlands opened its doors at 3705 Butler Street to very enthusiastic crowds. Serving smash burgers and house-made beers, getting a table at the old 3705 was quite a challenge.

2018
Construction Starts at The Warehouse
The Warehouse 2017

As the snow comes down we started to build what everyone knows now as Cinderlands Warehouse in the Strip District.

First Cans at 3705
First Canning on Butler

Celestial Shore was the first beer we put in cans.

2019
Cinderlands is recognized as a top 20 new craft brewery by USA Today
Cinderlands is recognized as a top 20 new craft brewery by USA Today

In early 2019, we were thrilled to receive notice that we had been nominated as a top 20 brewery for USA Today’s Best Of list.

Cinderlands Warehouse Opens in Pittsburgh’s Strip District
Cinderlands Warehouse

17,000+ square feet of Cinderlands Warehouse opened to the public in May of 2019. Equipped with a 15bbl brewhouse (and some 30bbl tanks), the Warehouse was a dramatic upgrade for the brew team. On the restaurant side, the new kitchen was also massive, giving Joe plenty of space for whatever he could dream up, and man did he throw out some wild stuff.

First Event at The Warehouse – Juicy Brews

Along with our good buddies from Hop Culture, we hosted Juicy Brews at the Warehouse, before we even opened our doors or had any tables and chairs. This was an insane undertaking that probably took years off of our lives, but the event was a total success and a complete blast. Truly a treasured memory.

2021
Cinderlands Wexford Taproom Opens

As it did for everyone, COVID19 gave us an opportunity to reflect on what was next for our business and how to best approach it. One consideration was a small retail space in the Wexford (Northern) area of Pittsburgh. Paul and Emily found a great space and the team worked together to bring our smallest (but mighty!) suburban outpost to life.

GABF Gold for Brett Beer
GABF Gold for Brett Beer

In October of 2021, we were honored to receive the gold medal at the Great American Beer Festival (GABF) in the Brett Beer category for “Gregg“, our bier de coupage.

2022
Cinderlands at PNC Park

Our relationship with the Pittsburgh Pirates started in 2022 and remains to this day. Cinderlands beer and Cindi’s Hard Mountain Tea can be found throughout PNC Park, including at the Cinderlands Corner Bar – our little outpost under the left field rotunda. Stop by and say hi next time you’re at the park!

2023
Cindi’s Hard Mountain Tea Hits the Shelves

As a brief first run, Cindi’s Hard Mountain tea was initially released into the Pittsburgh market in 16oz cans. Shortly thereafter, we transitioned the brand to 12oz and 19.2oz cans. A fast favorite around the brewery, Cindi’s was our first foray into FMB (Flavored Malt Beverages), and we couldn’t have been happier with where it landed. Cindi’s is now offered in original, raspberry and mango, with plans for other flavor combinations soon!

2024
Released First 12 Pack

We released Squish Pack into the market in April of 2024. This was a huge milestone for Cinderlands and the Squish brand family. These packs continue to be packed by hand, working with our trusted partners at Life’s Work of Western PA.